Today, short videos on social media continue to push boundaries, videos also improve social engagement by creating trust and connections between brands and customers, developing brand loyalty, improving lead generation, and stimulating relevant conversations. Indian short video apps like Hipi are growing, and many influencers are making good content.
Below are some trends that you should look at in 2022
1. Consumer-generated Content
The kind of trusted content is the one the user generates more than any other form and will flourish in 2022. Originality is the main reason backing this, as audiences trust other users of the same product more than marketers marketing it. Users creating videos on such products on social media platforms like Hipi, Instagram, and Facebook are trusted more as they give their feedback and dos and don’ts about the product in an explanatory video. The consumer tends to depend on their reviews about the product and then decides to buy the same.
2. Soundless Escalation
Social media has changed the perception of people and how they view video marketing. While in public or among people, users are less likely to watch the video with the volume on, so they mute it. You will have to think of a tactic to attract their attention while mute. Including text overlays and subtitles in your video will help reach a greater audience and reduce the chance of your video going unseen, even if it’s being watched on mute. Create videos that have a more extensive reach by optimizing soundless alternatives.
3. BTS Videos
Behind the scenes, a video sneak peek of your company’s product is beneficial to hold your customer’s trust. This will convey to them that there are hard-working individuals who work passionately to deliver the products and services they use. Make bloopers, take them on a virtual tour of how the product is made, and show fun moments while working. This way, the consumer will have trust in your company and also enjoy the content.
4. Social Media Video Ads
In today’s time, where the internet plays a significant role in one’s life, Advertising your product through social media is vital. Having your presence on social media is necessary to be consistent and grow. A business that aims to reach a broad audience should keep up with social media trends. Marketers must put out videos across social media platforms to increase visibility. Collaborating with influencers and celebrities to market your products goes a long way.
5. Teasers Of The Product
To build excitement before your product launch:
- Release a teaser that creates excitement among the users.
- Post them across all short video platforms like Instagram, Facebook, and Hipi for higher visibility.
- Engage with customers by asking them for feedback about your newly launched product.
6. Educational Videos or Explainer
To convey sensitive concepts and complicated issues, Animated explainer videos that educate are an ideal way to share brand messages. Businesses can bring about better leads and create brand loyalty by emphasizing education in their marketing strategy. If you want to influence a user to buy the product, create a well-crafted explainer video. The trust and loyalty towards the brand increase if your content educates and has a solution for consumer queries. If you want consumers to know more about your brand, making informational content available across all platforms can generate curiosity among users.
7. Frequently Asked Questions
Make a detailed FAQ video addressing all the consumer questions about the brand and the product. Doing so will help solve all customer doubts and questions regarding the product and build trust in the brand. Customers will have a good buying experience if they have detailed knowledge about the product.
8. Brand Challenges
In 2020 TikTok was the most popular platform among users. In 2021, the Indian short video market saw a trend known as “challenges” gaining popularity. Brands encourage users to accept a particular challenge on a specific topic or a trend. Brand challenges users to perform an individual trend, whether a dance trend or music. It engages the user and creates brand impact.
9. Short-form Videos in Social Media Stories
Social media provides the best experience to its users. Short video content is the newest trend in social media. Facebook, Snapchat, Instagram, and Hipi all forums allow users to upload videos on stories that expire after 24 hours. This feature has allowed marketers to reach their target audience in a new way, as they can be seen easily in your story, attracting users’ attention while scrolling through feeds. The audience that views the story will likely consider it with interest as it expires within a day.