Elevate and its sorts have done transactional work for the first three years. Since then, the agency has added market feasibility studies and a dedicated analytics division. It describes analytics as “sticky” and says that it will be able to produce results that are actionable, relevant and measurable. The firm has worked with close to 100 brands and has clients in all five major professional sports leagues in North America.
Elevate has a unique roster of equity partners. They have partnered with Ticketmaster and Oak View Group, and have hired former GMR CEO Cameron Wagner as the new chief client officer. Both companies have a strong track record in sports marketing, and the company will use data analytics and technology to focus on brand representation and sales. The company’s services will also focus on corporate hospitality and premium seating, as well as naming rights for sports events.
While there are several equity partners that have lent their money to Elevate, there are no details yet on how the new company will work. As of right now, the startup has been focused on a restructure, acquiring companies such as Dynamic Pricing Partners and Infinite Scale and hiring GMR’s former chief client officer, Cameron Wagner. The goal is to focus on technology and data analytics and continue to focus on brand representation and sales. As a result, the firm’s product offerings will change significantly.
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