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Social media and video marketing are two of the most popular forms of digital marketing. Video and audio content can be shared online and on radio stations, so you can reach a broader audience. Social media and video marketing are also effective in growing brand awareness, driving traffic, and generating leads. For social media, you can connect LinkedIn and Facebook and use tools like HubSpot to schedule posts and monitor analytics.
Another type of digital marketing is pay-per-click (PPC) advertising. Pay-per-click advertising involves paying a certain amount of money for every click. These ads are often placed near the top of search results and only remain in place until someone clicks on them. In other cases, pay-per-click advertising also includes ads on mobile apps.
